boohooMAN x James Maddison Summer Smarts Edit

Our collaboration with football star James Maddison is here…and it’s fire! The collection targets those smarter summer looks with a clean aesthetic which can take you from day to night or beach to bar. It features soft utility styling, wrap over styling, subtle textures and minimal styling. The collection has a refined palette made up of soft pastels with accents of rich neutrals. Branding is kept clean and minimal with tonal woven tabs or embroidery. Shop the edit today!