how did the process start? as is often the case with these things, a chance meeting and shared understanding, a mutual decision was made to collaborate and craft something completely different from the norm

it was agreed that 'P' symbolizes premium, and it is this standard that we have pursued, manifesting a collection that translates Gunna's vision
what is p by Gunna? This collaboration embodies Gunna's distinctive signature style and aesthetic, showcasing vintage-inspired pieces. from washed-down overdyed jersey to sun-faded denim and cropped silhouettes, each garment evokes a sense of nostalgia that reflect his personal style

The collection exudes a sense of authenticity, from hand nibbled finishing to tarnished trims channelling Gunna's unique perspective on fashion and self-expression