boohooMAN | Swae Lee

Introducing Swae Lee, as the face of the boohooMAN men's party wear campaign, just in time for festive season. The collection combines the rapper's suave style with boohooMAN’s bold aesthetic. Heavily made up of tailoring and suits, the capsule sees a combination of men's going-out clothing styles, including embroidery, sequins, velour and iridescent fabrics. Colourways range from nudes and pastels to rich golds and black, offering something for everyone. Key pieces include a silver detailed velvet jacket and satin seam tuxedo trousers. For the campaign shoot, we took inspiration from celebrities gracing the red carpet in front of a sea of photographers. Make sure to invest in some of these exclusive Christmas and New Year's Eve outfits quick, cause they are gonna sellout fast.